Original Article
Cluster Analysis of Wine Market Segmentation – A Consumer Based Study in the Mid-Atlantic USA
Year: 2018 | Month: March | Volume 63 | Issue 1
1.Alebaki, M. and Iakovidou, O. 2011. Market segmentation in wine tourism: a comparison of approaches. Tourisms: An International Multidisciplinary Journal of Tourism, 6: 123–140
View at Google Scholar2.Antreas D. Athanassopoulos, 2000. Customer Satisfaction Cues To Support Market Segmentation and Explain Switching Behavior, Journal of Business Research, 47(3): 91-207.
View at Google Scholar3.Brager, D. 2014. Nielsen presentation on US off-premise wine sales, Wine Market Council 9th Annual Presentation of US Wine Consumer Trends, Santa Rosa, CA, January-2014.
View at Google Scholar4.Bressolles, G. and Durrieu, F. 2010. A typology of online buyers for French wine websites based on electronic service quality dimensions, International Journal of Wine Business Research, 22: 335–348.
View at Google Scholar5.Bruwer, J., Buller, C., Saliba, A.J. and Li, E. 2014. Countryof-origin (COO) brand loyalty and related consumer behavior in the Japanese wine market, International Journal of Wine Business Research, 26(2): 97-119
View at Google Scholar6.Bruwer, J. and Li, E. 2007. Wine-related lifestyle (WRL) market segmentation: Demographic and behavioral factors. Journal of Wine Research, 18(1): 19–34
View at Google Scholar7.Bruwer, J. and Lesschaeve, I. 2012. Wine tourists’ destination region brand image perception and antecedents: conceptualization of a wines cape framework, Journal of Travel and Tourism Marketing, 29: 611–628.
View at Google Scholar8.Casini, L., Corsi, A.M. and Goodman, S. 2009. Consumer preferences of wine in Italy applying best-worst scaling, International Journal of Wine Business Research, 21: 64–78.
View at Google Scholar9.Dodd, Tim H. 1995. Opportunities and pitfalls of tourism in developing wine industry. International Journal of Wine Marketing, 7(1): 5-16.
View at Google Scholar10.Donald, R. Lichtenstein Scot Burton, Richard G. Netemeyer., 1997. An examination of deal proneness across sales promotion types: A consumer segmentation perspective, Journal of Retailing, 73(2): 283-297.
View at Google Scholar11.Gill, D., Byslma, B. and Ouschan, R. 2007. Customer perceived value in a cellar door visit: the impact on behavioral intentions, International Journal of Wine Business Research, 19: 257–275.
View at Google Scholar12.Goldsmith, R.E., d’Hauteville, F. and Flynn, L.R. 1998. Theory and measurement of consumer innovativeness: a transnational evaluation, European Journal of Marketing, 32(3/4): 340-353.
View at Google Scholar13.Goldsmith, R.E. and Hofacker, C.H. 1991. Measuring consumer innovativeness, Journal of the Academy of Marketing Science, 19(3): 209-221
View at Google Scholar14.Ha, J. and Jang, S.C. 2013. Determinants of diners’ variety seeking intentions”, Journal of Services Marketing, 27(2): 155-165
View at Google Scholar15.Hofstede, F., Jan-Benedict, E.M. Steenkamp, and Wedel, M. 1999. International Market Segmentation Based on Consumer-Product Relations, Journal of Marketing Research, 36(1): 1-17
View at Google Scholar16.Janeen E. Olsen, Tom Atkin, Liz Thach, Steve S. Cuellar, 2015. Variety seeking by wine consumers in the southern states of the US”, International Journal of Wine Business Research, 27(4): 260-280.
View at Google Scholar17.Johnson, Trent E. and Bastian, Susan, E.P. 2007. A preliminary study of the relationship between Australian wine consumers’ wine expertise and their wine purchasing and consumption behavior. Australian Journal of Grape and Wine Research, 13(3): 186-197
View at Google Scholar18.Kaufman, L. and Rousseeuw, P.J. 1990. Finding Groups in Data: An Introduction to Cluster Analysis, Wiley.
View at Google Scholar19.Kolyesnikova, N., Dodd, T.H., 2008. Effects of winery visitor group size on gratitude and obligation, Journal of Travel Research 47, 104–112.
View at Google Scholar20.Lockshin, L., Jarvis, W., d’Hauteville, F., Perrouty, J. 2006. Using simulations from discrete choice experiments to measure consumer sensitivity to the brand, region, price, and awards in wine choice, Food Quality and Preference, 17: 166–178
View at Google Scholar21.McMillan, Rob. 2017. State of the Wine Industry 2017, Silicon Valley Bank (SVB), Silicon Valley Bank Wine Division, St Helena, CA 94574.
View at Google Scholar22.Miller, K. and Chadee , D. 2008. The relevance and irrelevance of the brand for small and medium wine enterprises, Small Enterprise Research, 16(2): 32-44.
View at Google Scholar23.Mitchell, Vincent-Wayne, & Greatorex, Michael, 1989. Risk reducing strategies used in the purchase of wine in the UK. European Journal of Marketing, 23(9): 31-46.
View at Google Scholar24.Oliver, R.L. 1999. Whence consumer loyalty? Journal of Marketing, 63: 33-44.
View at Google Scholar25.Power, Chris, Rodgers, Bryan, & Hope, Steven. 1999. Heavy alcohol consumption and marital status: disentangling the relationship in a national study of young adults. Addiction, 94(10): 1477-1487
View at Google Scholar26.Orth, U.R. and Bourrain, A. 2005a , Optimum stimulation level theory and the differential impact of olfactory stimuli on consumer exploratory tendencies, Advances in Consumer Research, 32: 613-619.
View at Google Scholar27.Torres, Juan Pablo & Martin H. Kunc., 2016. Market opportunity recognition in the Chilean wine industry: traditional versus relational marketing approaches, 19-33 | Received 24 Oct 2014.
View at Google Scholar28.Ward, J.H. 1963. Hierarchical grouping to optimize an objective function, Journal of the American Statistical Association, 58: 236-244
View at Google Scholar29.Wine Institute, 2016. 2015 California Wine Sales in U.S. Hit $31.9 Billion Retail Value, Jul 8, 2016, http://www. wineinstitute.org/resources/pressroom/07082016.
View at Google Scholar30.Wine Institute. 2015. Wine Consumption in the U.S., August 26, 2015, http://www.wineinstitute.org/resources/ statistics/article86
View at Google Scholar